We met with dozens of professors, leadership, and staff at the college to work through content changes and to explain the module system, sometimes using cutouts of each module to give them hands-on access to reform their page.
We decided to refresh the website by:
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Addressing the site’s information hierarchy issues by restructuring the sitemap and building a custom Wordpress backend.
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Applying consistent color and typography through corrected CSS stylesheets, and fixing the site’s structural inconsistencies by using a strict, modular system of designing sections that could accommodate similar types of content.
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Rewriting website content to better reflect the College’s brand voice.
The King’s College Website
A college website gets a refresh
Programs Utilized
Adobe XD
Photoshop
Sketch
Invision
Wordpress
Year
2019
The King's College is a Christian liberal arts college located in NYC. Working on a core team of six– two graphic designers including myself, a freelance developer, an in-house developer, content writer, and project manager, our tiny team embarked on a “website refresh” by collaborating with faculty, staff, and stakeholders, and defining KPIs for the site.
The outcome:
Site search returned the correct information, students, faculty, and staff reported higher satisfaction with the accessibility of information on the site.
Comparing the six month period after the site’s launch (March 2020-August 2020) versus that time period in 2019, users finding The King's website through organic search spent 204% more time on the site.
The modular design democratizes the website design process. Any time a new page or landing page (see below) is needed, any member of the marketing team understands each module and how to implement it in a page, and thus can build a page themselves. Early in the 2020 pandemic, our developer used the modules to create a mini-site for graduates. Over 10,000 comments were generated for the graduating class of 200. After its success, several universities inquired about using our product.